Journal

Market notes

Reading an autumn market without the headlines

Asking prices tell you what sellers hope for. Time on market and the gap to the agreed price tell you what buyers will actually pay.

Reading an autumn market without the headlines

Every autumn the same question comes up at valuations: is this a good time to sell? The honest answer is that the season matters less than the three numbers we watch every week in our own area.

Days on market

How long a well-presented home sits before it goes under offer is the clearest signal of demand. When that number creeps up for a month, pricing usually needs to follow.

The gap to the agreed price

We compare the first asking price with the price that is finally agreed. A small gap means sellers and buyers read the market the same way. A widening gap means asking prices are running ahead.

Viewings per listing

Fewer viewings is not always bad news. Better photography and floor plans mean buyers arrive having already decided the layout works for them.

Price for the buyers who are looking this month, not the ones you hope will appear in spring.Keystone sales team
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